Archive for May, 2011

Powering through the deal noise in 2010

May 31, 2011

I can’t ever recall a time when there has ever been so much noise about deals in my lifetime.  Social media group deal sites scream, day after day, hour after hour about one deal or another.  At first, it was kinda cute and fun but let’s be realistic, I never have needed that many salon treatments and my nails look pretty good, all things considered.  To use a popular 80’s term, “Where is the Beef”??  I want someone to tell me how fertile this consumer soil can possibly be to continue to absorb the onslaught of deals it receives day after day.  What ever happened to value?  Can everything be right and true with value for every consumer on these mega-mailing lists?  I have to be honest, as a marketer I am not really all that optimistic about shotgunning deals day after day and creating a brand that is worth following.  Sure, travel is diverse, it is personal, where as everyone has fingernails, right?   These “communities” of consumers are really legions of deal junkies, simply interested in the delivery method and waiting for the next impulse purchase to strike their fancy.  Sure some of this stuff is cheap and perhaps has value but are these businesses creating a lasting customer base by simply giving it away?  Why not run an ad in the local paper saying, “Bring this ad in and get the 50% I usually give to mega-list company dot com?”  I bet that one would get some attention now that these sites are getting into neighborhood placements of products.

What ever happened to the romance between consumers and the products that they love?  Isn’t it all about the value proposition these products represent?  We all like a pretty face and something new and exciting but let’s go back to a time where products had real value that we could count on an not become part of the flash mob of reactionary lemmings that think getting an email or twitter to their personal inbox is the same as wink from a pretty girl from across the room.  There is no winking going on,  what you are seeing is 24/7 jackhammering on your senses with downward pressure from the others in the mob who have caved in and purchased something they weren’t looking for because twitter told them it was a good deal. 

I know it is hard but let’s all resist the noise and the next time a product winks at you, don’t look at how many others are quick to wink back,  get closer and see what it really looks like and you might just find the product love you are looking for elsewhere.

Travel Auctions Save Customers Money

May 17, 2011

       We have got some serious talking to do.  It seems that with all of the noise right now in the travel industry people are finding it more difficult to understand travel auctions as a real alternative way to purchase travel and save money in the process.  I guess some of us have gotten a bit lazy, what with all of the deals that you have access to on an hourly basis.  Don’t get me wrong, I like having the availability of numerous nail salons, spas and highly discounted local shops of one sort or another sent to me at least 5 times per day as much as the next guy.  I also read at least 15 emails per day touting some kind of travel deal to somewhere in the world that I might someday actually consider traveling to.  The words, Cheap and discount and special are contained in at least 99% of this correspondence but I seldom find real “value” in any of them.  I particularly love when lead prices aren’t really available and all of the clicking and searching that is meant to suck you in and wear you down results in a price you would have never been interested in to begin with.  Unfortunately, that seems to be the law of the promotional land, get’em in and sell’em up. 

                As much as I could go on and on about how things in the travel industry have changed in the last 25 years, the important thing is that good deals do exist, if you are looking for value for your hard earned money.  When we began auctioning travel 13 years ago, we kinda thought that people would enjoy putting in a bid for how much they wanted to pay as a way of determining the price of their next trip.  It seemed a fair and equitable way to sell travel and really put pressure on us to find supplier amenable to this scenario.  Well, here we are, still auctioning and still saving people hundreds on travel of all kinds.  Don’t get fooled into believing that we aren’t a serious travel player because our process requires you to get more involved than most.  We sell travel every day at prices that are so much less than mainstream distributors that we have accumulated millions of members who are a proof of our ability to deliver. 

                Our core focus right now is on family value vacations and the luxury hotel segments.  If you want to travel with the crew and save big bucks, we have more vacation rental properties that some companies who do this exclusively for a living.  Our prices will not be undersold by anyone.  Our luxury product line is global in scope and includes some of the world’s most beautiful and exclusive resorts.  Yes, we do auction most of these beginning at $1. 

So if you are an old member, come on back and if you are not a member sign up for free and take a very close look at what we offer before buying it at a higher price somewhere else.  We can’t give you a deal 2 for 1 on your next manicure but we can find you a deal on a spa somewhere on a sun drenched beach!